Bachelor of Business Administration (BBA)

BU100 Introduction to Business
The organisation and operation of business; management processes, corporate strategy and typical business functions such as finance.

BU115 Organisational Behaviour
Looks at the management of organisations, with emphasis on leadership, motivation, communication, conflict resolution, group dynamics and organisation.

BU130 Principles of Accounting I
Basic accounting concepts and the theory and practice of financial accounting will be covered.

BU145 Principles of Marketing
Explores the basic marketing principles in relation to competition, with a study of the behaviour patterns of buying and customer importance.

BU160 Economics I
A general study of price determination; production and cost; supply and demand; market structures; factor markets and wage theories; nature and role of profit; competition; monopoly.

BU175 Quantitative Methods
Topics include the population, frequency distribution; data; graphical displays; descriptive analysis; distributions; mean, median, mode, variability, variance, standard deviation; probability; permutations and combinations.

BU200 Business Finance I
A study of capital formation through equity and debt transfers; the functioning of stock markets; the sale and transfer of stocks and bonds; and the use of futures and options. Also, the capital market; company valuation; acquisitions and mergers; dividends, taxes and financing decisions.

BU215 Principles of Accounting II
An advanced accounting course to include company accounting, ethics, and capital budgeting.

BU230 Economics II
Financial institutions; externalities and market failures, money, interest and the price-level; monetarism; aggregate supply and demand, inflation, unemployment and economic growth.

BU245 Business Law
Principles of the law of contract, sales and agency, tort and criminal law using a logical approach to the legal factors that affect business decisions. Also, trusts, partnerships, corporations, and property.

BU260 Information Technology in Business
Examines the role of IT in business. Discusses trends and the emergence of SOHOs, ERP, the Internet and e-commerce.

BU275 Business Finance II
A further look at the financial market - discounted cash flow; capital projects appraisal; rate of return; risk-adjusted discount rates; finance-planning; international capital projects.

BU300 Communication and Management Skills
Practical course looking at an important area of business skills: communication, interpersonal & negotiation skills, time management, planning, listening skills, conflict management are explored.

BU315 Consumer Behaviour
Psychology, sociology, anthropology, communication and economics are the broad framework students draw upon to develop a better understanding and awareness of consumers as the central focus of marketing action.

BU330 Public Relations & Advertising
Examines public relations in business, industry, government and education, and the principles and practice of advertising. Learn how to develop and execute PR and advertising campaigns. Cultural and moral factors are also discussed.

BU345 Management of Diversity
Looks at the diversification of business, the people, cultural and experiential differences, work and product aspects, and the ways in which to manage these challenges.

BU360 Human Resource Management
This course introduces students to the theory and practices utilised in order to successfully manage an organisation's human resources.

BU375 Logistics and Operations Management
Production and ancillary systems; forecasting; inventory management; quality control; environmental problems.

BU400 Motivation and Leadership
Develops skills to inspire greater commitment and motivation from employees, as well as personally. Includes goal and target setting for self and others, coaching, appraisal, assertiveness, attitude development, and effectiveness under pressure.

BU415 New Venture Creation and Entrepreneurial Studies
Explores the entrepreneurial process and the skills, concepts and knowledge relevant for creating, building and operating new business ventures. Includes case studies of well-known entrepreneurs.

BU430 International Management
Looks at the challenges of managing across cultures. Aims to develop understanding and appreciation of management thinking and practices required to successfully conduct business with businesses and governments in other countries.

BU445 Strategic Management
Basic techniques used to analyse the internal and external environments, strategy at different functional levels and its integration at corporate and global levels; development, implementation and evaluation of strategy.

BU475 Majoring Project (10 credits)
This module allows students to specialise in an area of business such as management, marketing, finance or accounting.